Carpe Diem Collective¶

Positioned as a leader within the community, Grace Kim approached Calvin to create a more articulate vision of her brand and build a beautiful platform which they’ll further grow her business. An in-depth identity update shifted Carpe Diem Collective from the stereotypical visions of the traditional 'Carpe Diem' meaning towards a more purposeful, utilitarian, and lifestyle brand. A Brand System was built to best support the foundations and principles of the latest addition to the Concept Space Sector.¶

Carpe Diem Collective