To continue Xbox's legacy in gaming and 4K entertainment system, Calvin helped shape the direction of Microsoft’s marketing team's concepting, art direction, and system design approach to the Xbox One S release campaign. The final campaign employed a thoughtful, systematic strategy that ultimately produced a marketing framework venture and external partners to easily adapt and infuse with their own creative expression.

Credits: Industrial Design with Nicolas Denhez and YeongKyu Yoo¶

Xbox One S