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Microsoft

To continue Xbox's legacy in gaming and 4K entertainment system, Calvin helped shape the direction of Microsoft’s marketing team's concepting, art direction, and system design approach to the Xbox One S release campaign. The final campaign employed a thoughtful, systematic strategy that ultimately produced a marketing framework venture and external partners to easily adapt and infuse with their own creative expression.

Credits: Industrial Design with Nicolas Denhez and YeongKyu Yoo¶

Xbox One S